Collective Action Partnership – Making Good

 In Culture, Goals

Collective Impact is defined by Wikipedia as, ‘action taken together by a group of people who’s goal is to enhance the status of a project and achieve a common objective. It is enacted by a representative of the group. It is a term that has formulations and theories in many areas of the social sciences including psychology, sociology, anthropology, political science and economics’.

Having used this framework for years in regards to our work in community however not labeling it, my business partner Farley Flex after being introduced to the formal concept of collective impact, identified our unique approach and thereafter put a twist on the process.  This was the official birth of the Urban Rez Solutions’, Collective Action Partnership herein known as ‘CAP’.

Our analogy of an army of ants moving a leaf best depicts the vision we have for this aspect of CAP. The underlying premise is that no entity can create meaningful change alone.  Essentially change warrants that everyone invested is needed to work together to bring it about.

This philosophy is utilized to achieve our objectives. The recognition/identification of the key players, their assets and activating their competencies (area of expertise) is what makes the CAP effective.

The Black Business and Professional Association’s 35th Annual Harry Jerome Awards which occurred last week celebrated African Canadians who have gone ‘Beyond Excellence’ in their respective fields. The event which honoured 18 award recipients, saw over 1000 guests assemble at the International Centre.  In retrospect I see the CAP model as a key component to the overwhelming success of the event. Although there’s several more key players that contributed to the event, I’ve pinpointed four entities.  These parties worked together and made the perfect marriage by raising the bar and ensuring the event itself lived up to its theme “Beyond Excellence”.  The four key players are the Black Business and Professional Association, TD Bank, BrandEQ and Prime Minister Justin Trudeau.

Image NI Photography Dennis St. George

The Black Business and Professional Association has been a staple in Toronto’s Black community for decades.  They have been trailblazers for establishing scholarships which enhance the post-secondary experience for countless black students. The BBPA’s ability to fundraise and their earned reputation to reach people across all community at events like the Harry Jerome Awards is unprecedented in the African Canadian community.

The TD Bank invests in community.  At major cultural events across the city of Toronto it is impossible not to see the presence of TD Bank.  TD bank undeniably understands and embraces initiatives which ultimately empower and grow community capacity.  By being the title sponsor for the 2017 Harry Jerome Awards, (Capital Investment Funders of the Awards) community thereafter has the opportunity to financially support the ceremony thus raising substantial amounts of money.   TD has invariably opened more doors to post-secondary education for Black students who after graduation will be competitive and well equipped to enable enter the workforce and ultimately assist others to access quality education.

Image NI Photography Dennis St. George

Roderick Brereton interviews Nadine Spencer, CEO, BrandEQ Agencey

BrandEQ specializes in strategic marketing and communication.  For an event to be successful it is imperative that the public relations (PR)strategy is impactful and effective to reach the targeted audience.  Everything from the social media campaign that saw multiple blogs, posts etc. make hundreds of thousands of impressions globally; the fabulous Red Carpet that had celebrity guest hosts igniting the anticipation of the event to the press releases that informed traditional media of the event was commandeered by this marketing giant. People prior to the date of event shared, that the promotion and how it was masterfully positioned was incentive alone to purchase tickets for the ceremony which would be sold out days before the event.  It is obvious that BrandEQ has a thorough knowledge of communication and understands what it takes to make people want to support initiatives such as the Harry Jerome Awards. The final key player of the CAP is the Honourable Prime Minister Justin Trudeau.  By choosing to attend The Harry Jerome

Image NI Photography Dennis St. George

Awards our Prime Minister stated to the world that recognizing the accomplishments of the African Canadian community is vital and worthy of his presence. His flawless speech in which he spoke of individual recipient accolades was a testament of him valuing the diversity of Canada and investing into the exposure of Canadians who deserve to be seen as national icons.  Prime Minister Trudeau’s endorsement of the Harry Jerome Awards inevitably broke stereotypes of African Canadians and people of African descent globally.

The success of the 35th Annual Harry Jerome Awards was a joint venture achieved by all those involved in the event and those attending.  As Canadians let’s continue to work to raise the bar by doing what we do best in conjunction with each other.

Now that’s REAL TALK

Recommended Posts
Showing 39 comments
  • Anonymous
    Reply

    I couldn’t resist commenting. Exceptionally well written!

  • Deandre Patterson
    Reply

    “Having read this I thought it was very enlightening. I appreciate you taking the time and effort to put this article together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worth it!”

  • Typicaldog30
    Reply

    http://buceaenlahistoria.org/no-pay-senior-online-dating-site/ where to meet religious singles in houston https://humaxe.com/12567-2/ which online dating sites are no subscription

  • Typicaldog19
    Reply

    http://whpropiedades.cl/43886-2/ looking for mature singles in texas

  • Typicaldog85
    Reply

    https://camom.net/17668-2 are there any sites like meetme

  • Sindy Hagarty
    Reply

    “Hello. Here is an issue for everyone who seek big excellence posts. Will you try to find an additional blog? If you consult me I will mention NO. That website is best for myself!”

  • slishaw
    Reply

    Propecia Merck 1 Mg [url=https://agenericcialise.com/]Cialis[/url] Amoxicillin Sulphur Generic Cialis Levitra Eiaculazione Precoce

  • Leah Satchell
    Reply

    I just want to tell you that I am just all new to blogging and seriously savored your web site. Likely I’m want to bookmark your blog post . You surely come with outstanding posts. Thanks a lot for revealing your website.

  • Environmental Hero
    Reply

    Environment consciousness could be easily began by a easy awareness program similar to planting trees to cut back pollution and shield the environment. We can even assist save our environment by making the right selections in utilizing products and consuming habits which contribute to the destruction of the setting.

  • Google
    Reply

    Having read this I thought it was very informative. I appreciate you finding the time and effort to put this content together. I once again find myself spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile!

  • 안전카지노
    Reply

    Best view in the town !

  • 안전사이트
    Reply

    Best view in the town !

  • kinky phone sex
    Reply

    I simply could not go away your website before suggesting that I actually loved the standard information an individual supply in your guests? Is going to be again steadily to check out new posts.

  • Taniyah Hull
    Reply

    A hairy lady stripping outdoors from Balex

  • Romona
    Reply

    I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.

  • 안전카지노
    Reply

    Best view in the town !

  • 안전토토
    Reply

    Love watching movies !

  • 안전토토
    Reply

    Love watching movies !

  • 안전카지노
    Reply

    Best view in the town !

  • Elva Bowlan
    Reply

    Right here is the right webpage for anybody who hopes to understand this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa). You definitely put a new spin on a subject which has been discussed for a long time. Excellent stuff, just wonderful!

  • Google
    Reply

    Very good information. Lucky me I ran across your site by accident (stumbleupon). I have book marked it for later!

  • Romaine Hinojos
    Reply

    Hello everyone, it’s my first go to see at this web site, and article is really fruitful in support of me, keep up posting these articles or reviews.

  • AmyzeN
    Reply

    [url=https://viagrasl.com/]viagra 100 mg canada[/url]

  • BoozeN
    Reply

    [url=http://buyhydroxychloroquine.us.com/]plaquenil 75 mg[/url] [url=http://trazodone365.com/]trazadone[/url] [url=http://albenzarx.com/]albendazole medicine price[/url] [url=http://erythromycin365.com/]erythromycin 5[/url] [url=http://hydroxychloroquina.com/]plaquenil 75 mg[/url]

  • LisazeN
    Reply

    [url=https://amoxicillin.us.com/]rx coupon augmentin[/url]

  • YonzeN
    Reply

    [url=https://albenzarx.com/]albendazole online india[/url] [url=https://propranololtab.com/]propranolol buy online india[/url] [url=https://smotrin.com/]motrin 30045060440[/url] [url=https://proscar365.com/]proscar hair[/url] [url=https://flagyl911.com/]buy generic flagyl[/url] [url=https://silagrarx.com/]buy silagra uk[/url]

  • KiazeN
    Reply

    [url=http://propranololtab.com/]prescription drug cost propranolol[/url]

  • PaulzeN
    Reply

    [url=https://buyhydroxychloroquine.us.org/]hydroxychloroquine sulfate tablet[/url] [url=https://malegraxt.com/]best price malegra fxt canada[/url] [url=https://cytotectab.com/]buying cytotec online[/url] [url=https://tadalafilcs.com/]best price cialis 20 mg[/url] [url=https://accutanr.com/]accutane south africa[/url]

  • CarlzeN
    Reply

    [url=https://zoloftm.com/]buy zoloft 20 mg[/url] [url=https://sildallis.com/]sildalis for sale[/url] [url=https://tadacipmed.com/]tadacip 20 online[/url] [url=https://buyhydroxy.com/]plaquenil 200 mg 60 tab[/url] [url=https://erythromycin365.com/]erythromycin online pharmacy[/url]

  • WimzeN
    Reply

    [url=http://silagrarx.com/]silagra 100 price[/url]

  • MarkzeN
    Reply

    [url=https://viagrachem.com/]viagra cream buy online[/url] [url=https://zanaflex24.com/]zanaflex 4mg tablet price[/url] [url=https://inderaltab.com/]order propranolol online[/url] [url=https://anafraniltab.com/]buy anafranil canada[/url] [url=https://effexorxs.com/]effexor 50 mg tablets[/url] [url=https://hydroxychloroquinerem.com/]plaquenil 800 mg[/url] [url=https://hydroxychloroquine5.com/]plaquenil 200mg[/url]

  • LisazeN
    Reply

    [url=https://zoviraxmed.com/]where to purchase acyclovir[/url]

  • ZakzeN
    Reply

    [url=https://cialis.us.org/]tadalafil 60 mg uk[/url] [url=https://buyviagra.us.org/]prescription viagra australia[/url] [url=https://istrattera.com/]where can i buy strattera online[/url] [url=https://singulairmed.com/]singulair medicine[/url] [url=https://hydroxychloroquineus.com/]hydroxychloroquine sulfate generic[/url] [url=https://baclophen.com/]baclofen cost pharmacy[/url] [url=https://diclofenacvlt.com/]voltaren where to purchase[/url]

  • TedzeN
    Reply

    [url=https://flagyltab.com/]medicine flagyl[/url] [url=https://cymbaltadulx.com/]cheap cymbalta generic[/url] [url=https://bupropion2.com/]wellbutrin over the counter canada[/url] [url=https://ampicillinrx.com/]ampicillin tablet price[/url] [url=https://celexaoral.com/]citalopram hydrobromide[/url] [url=https://erythromycinbio.com/]erythromycin 400 mg tabs[/url] [url=https://robaxin365.com/]robaxin 750 generic[/url]

  • YonzeN
    Reply

    [url=https://inderalpro.com/]buy inderal uk[/url] [url=https://ibenicar.com/]benicar 5 mg cost[/url] [url=https://kamagragen.com/]buy kamagra online usa[/url] [url=https://baclophen.com/]baclofen 10 mg buy online[/url]

  • KiazeN
    Reply

    [url=http://cephalexinc.com/]keflex 500 tablets[/url]

  • DenzeN
    Reply

    [url=http://advairdiskushfa.com/]generic advair from canada[/url] [url=http://cialis.us.org/]retail price of cialis[/url] [url=http://edtreatmentviag.com/]viagra india buy[/url] [url=http://hydroxychloroquinemd.com/]plaquenil generic cost[/url] [url=http://bactrim24.com/]where can i buy bactrim[/url]

  • UgozeN
    Reply

    [url=http://ataraxbuy.com/]atarax coupon[/url] [url=http://celexaoral.com/]celexa brand name cost[/url]

  • AshzeN
    Reply

    [url=http://valtrex24h.com/]valtrex cheapest price[/url] [url=http://prozaconline.com/]prozac price uk[/url] [url=http://nexium365.com/]nexium 40 mg costs[/url] [url=http://cephalexinc.com/]antibiotic cephalexin[/url] [url=http://inderalpro.com/]inderal pills[/url] [url=http://zoviraxmed.com/]zovirax tablet cost[/url] [url=http://ibenicar.com/]benicar 40 10 mg[/url] [url=http://levitravrd.com/]levitra for sale online[/url]

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.